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Research papers

Researching a mobile population

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Mike Denny
May 4, 1988
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Citation

Denny, M. (1988a, May 04). Researching a mobile population. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-a-mobile-population


Research papers

Understanding the hotel guest

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Crispian Tarrant
April 5, 1988
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Citation

Tarrant, C. (1988a, April 05). Understanding the hotel guest. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-the-hotel-guest


Research papers

Centralised multi-national research in the travel industry

The paper queries whether the "international consumer" exists as such; in determining the best research method in multi-country research projects, it suggests that no single rigid approach (standardised comparability:non-comparability,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Peter B. Hodgson
June 15, 1984
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Citation

Hodgson, P. B. (1984a, June 15). Centralised multi-national research in the travel industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/centralised-multi-national-research-in-the-travel-industry


Research papers

The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland

The aim of this paper is to examine the role of marketing research in the formulation of marketing plans for Lisdoonvarna. The objectives of the study and the approach adopted are initially discussed. The results of the research and the implications...

Catalogue: Seminar 1977: Travel And Tourism
Author: Macolm Connolly
June 15, 1977
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Citation

Connolly, M. (1977a, June 15). The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-formulation-of-development-and-marketing-strategies-for-a-spa-resort-in-ireland


Research papers

Research to measure and improve quality standards in Mallorca hotels

A survey based on 2000 personal interviews, each lasting about one hour was conducted amongst Thomson clients in Mallorca. Consumer attitudes towards food, quality of service in the dining-room, bar service, hotel entertainment, bedrooms and other...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Gordon Heald, Brian Gurnett
Company: Gallup International Association
June 15, 1977
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Citation

Heald and Gurnett (1977a, June 15). Research to measure and improve quality standards in Mallorca hotels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-to-measure-and-improve-quality-standards-in-mallorca-hotels


Research papers

Marketing research techniques applied to tourism planning and development

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Michael Parent
June 15, 1977
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Citation

Parent, M. (1977a, June 15). Marketing research techniques applied to tourism planning and development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-research-techniques-applied-to-tourism-planning-and-development


Research papers

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

I propose to devote my attention to the interest of qualitative methods and the way in which they complement quantitative techniques. The intention is not to present, as such, the results of any one particular study, but rather to reflect on the...

Catalogue: Seminar 1977: Travel And Tourism
Author: Marianne de Souza
June 15, 1977
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Citation

de Souza, M. (1977a, June 15). Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/contribution-of-qualitative-research-techniques-to-the-definition-of-product-and-communication-strategies-in-the-holiday-field


Research papers

Using research for quality control in the inclusive holiday market

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sheila Jones
June 15, 1976
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Citation

Jones, S. (1976a, June 15). Using research for quality control in the inclusive holiday market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-research-for-quality-control-in-the-inclusive-holiday-market


Research papers

Changing consumer needs in the U.K. packaged holiday market

This paper describes how tour operators, with special reference to the British Airways subsidiary, have responded to changed market conditions in the holiday market since 1973. The changes have been caused by factors outside of the control of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Albert Gallichan
June 15, 1976
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Citation

Gallichan, A. (1976a, June 15). Changing consumer needs in the U.K. packaged holiday market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-consumer-needs-in-the-u-k-packaged-holiday-market